Misuse of Coleridge!

Felt the usual ambivalence at seeing the sign below on my way to work this morning. It is advertising a hospital, and says, "Doctors doctors everywhere". I'm not exactly a Coleridge scholar, but even I know the context for that line: our man mariner has pissed off the Albatross, and his ship is becalmed in the middle of the ocean:

Day after day, day after day,
We stuck, nor breath nor motion;
As idle as a painted ship
Upon a painted ocean.

Water, water, every where,
And all the boards did shrink;
Water, water, every where,
Nor any drop to drink.

This is a passage about water, saying that even though it is plentiful, it is also poisonous and, therefore useless. The ambivalence occurs because, on the one hand, I'm pleased to have made a connection that others haven't, and schadenfreudic that the marketing campaign is saying the opposite of what it intended. On the other hand, people who misuse literature in such an obvious way make me want to curse like an orphan.

"And all the board-certified did shrink".
But with the current number of people going into medicine for the money instead of for the people, I feel as though the Coleridge-agreeing interpretation may be apt.